Save-A-Deal Activation Framework & Taillight Follow-Up

Core Principle

"If a guest leaves without buying, the deal is not dead. But our ability to save the deal tomorrow depends on what we did before their taillights left the curb."

Make a clear, specific promise.
Show immediate gratitude.
Send value-focused recap links.
Document strong CRM notes.
Fulfill the promise on schedule.

Deal Intel

Guest Name

Vehicle Info

Motivator

Promised Info

Promised Time

Top Objection ✨

Dealership

Salesperson

Step 1: Make a Specific Promise

Establish reliability before they drive away.

Tie to Motivator

Set clear deadline

Expectation

Step 2: Taillight Text

Gratitude only. Send within 10-20 minutes of departure.

SMS Preview

No Selling

This is about appreciation, not the transaction.

Relationship

This is how we stand out vs other dealers.

Step 3: Same-Day Email

The digital anchor. Sent before EOD.

Subject

Step 4: CRM Strategy

Clean data is the fuel for Save-A-Deal meetings.

Salesperson & Manager Draft

Step 5: Fulfillment

Closing the loop and reopening the conversation.

Next-Day SMS Ping

Precision

Send specs before deadline.

Promptness

SMS ping after email.

Partnership

Review with Manager.

System Settings